Health Care Providers

Project: Shared Messaging in Grand County

Organization: Grand Beginnings

Location of Messaging: Grand and Jackson Counties

Grand Beginnings has a total of seven banners that are included on their website, each one addressing one of the primary messages in the Shared Message Bank. Clicking on one of the banners redirects to Harvard University’s Center on the Developing Child for more information. The website is available to those seeking more information about Grand Beginnings, so these messages are able to reach a wide range of people.

The messaging is also included in their Early Childhood Mental Health brochure, which touches on topics such as resilience as a skill and childhood mental health. These brochures are available to parents and caregivers and are distributed on both an individual basis and through our partners in childcare, educational services, and healthcare services.

Collateral: 

 

 

 

 

 

 

 

Project: 9 Ways to Grow Healthy Colorado Kids

Organization: Colorado Department of Public Health and Environment — Early Childhood Obesity Prevention Unit

Location of Messaging: Statewide

Speaking With One Voice are nine audience-tested early childhood obesity prevention messages and supporting content to address important healthy lifestyle behaviors found most promising in preventing overweight and obesity before it begins among Colorado’s youngest children. The goal of the initiative is to ensure pregnant women and families with infants and young children hear consistent messages in multiple settings where they spend time and interact with community members that potentially influence health behaviors.

Since 2015, the 9 Ways to Grow Healthy Colorado Kids messages are being used statewide by diverse partner organizations including public health and primary care clinics, WIC Programs, hospitals, early child care homes and centers, recreation centers, libraries and others. No cost messaging materials are available at www.colorado.gov/cdphe/9-ways-grow-healthy-colorado-kids or simply search on One Stop ECOP Shop. Resources include downloadable posters and handouts, provider talking points, newsletter templates, social media guide, messaging video, an electronic form to order materials and more!

The Colorado Department of Public Health and Environment’s Early Childhood Obesity Prevention Unit invites you to join this statewide effort in sharing these messages and supporting rationale and tips in your counseling, education, and community messaging promotion efforts. We maximize messaging when all public health programs, health care providers, early care and education professionals and other partners work together to deliver consistent, accurate and consumer-tested messages. Together, we can make a greater impact!

Project: Kids First

Organization: City of Aspen — Kids First

Location of messaging: Pitkin County

We have used social media and PSA’s to draw attention to this issue. We have also created a page on our website titled “Kids Thrive” and have asked other local service agencies to link to this page. This page continues the message, but also has information about local health and mental health resources and services – http://www.aspenpitkin.com/Departments/Kids-First/Kids-Thrive/. We will use some print and digital advertising to support this message.

 

Collateral Materials (click each to access): 

Focus on What Matters Most

A Strong Foundation Begins Early

A Strong Foundation Begins Early 2

Help Kids Grow Positively

Help Kids Grow Positively 2

We Thrive When Our Kids Thrive

We Thrive When Our Kids Thrive 2

Project: Social Emotional Messaging Materials Available for Statewide Partners

Organization: Early Childhood Partnership of Adams County

ecpacLocation of messaging: Adams County & Statewide

Through funding from Project LAUNCH, the Early Childhood Partnership of Adams County (ECPAC) worked with key stakeholders, including the Colorado Department of Human Services (CDHS) – Office of Early Childhood, to develop materials to promote social emotional development based on messages in the Shared Message Bank, the Early Learning Developmental Guidelines, and Zero-to-Three.  The intent of these materials is to raise awareness about the importance of social emotional development, provide concrete examples of how caregivers (parents, families, service providers) can support children’s social emotional development, and connect caregivers to key community resources through a “call to action.”  Service providers are trained on delivering the materials as “trusted messengers” to start conversations and not use the materials as a stand alone message.

Because community resources vary, customizable materials are now available through CDHS for each community to individualize.  Early Childhood Councils or other conveners can be responsible for working with their partners to identify their unique “call to action.”

The full toolkit of materials include:

  • Fact Sheet for Early Childhood Professionals about the importance of and understanding of early childhood mental health and social emotional development
  • Parent/Family Materials broken down by age group (0-9 mos; 10-18 mos; 19 mos-3; 3-5; 6-8) in English and Spanish
  • Social Emotional Social Media Content
  • Protective Factors Social Media Content (I think these need some work)
  • 5 Videos on how to best promote Social-Emotional Development for service providers.

Examples can be found below.  For more information contact ECPAC or your local Early Childhood Council.

ECPAC Messaging Tips for Providers

ECPAC Provider Resource

ECPAC Parent Resource

ECPAC General Resource

ECPAC General Resource

Customizable Parent Resource

 

Project: East5ide Unified/BUILD Health Challenge

Organization: The Civic Canopy

east5ide-unified-i-unido-bilingual-logoLocation of messaging: East Denver

East5ide Unified is a project of the national BUILD Health Challenge. It is a community-driven effort to ensure all children in five East Denver neighborhoods are valued, healthy and thriving by leveling the playing field before they start school. (Cole, Clayton, Five Points, Whittier, and Skyland).

Collateral Materials: 

This project incorporates messaging throughout efforts, including template messages for all communications based on the Shared Message Bank, reaching multiple audiences.

 

Project: First 1,000 Days

Organization: Children’s Hospital Colorado

cfcc-childrens_hospital_colorado_logoChildren’s Colorado is aligning with numerous state initiatives and efforts by prioritizing children and families through community partnerships and primary care collaboration. The First 1,000 Days effort has incorporated shared messaging throughout the campaign in all outreach and publications.

 

Collateral Items:

Website Copy:

Print Collateral:

  • Blue panel uses serve and return metaphor
  • All copy reinforces the “Positive Parenting Works” key message
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