While Americans agree that child abuse and neglect is unacceptable and are more likely than ever to consider child development an important policy issue, it can be difficult to build the public understanding and political will we need to effectively prevent, identify, and address childhood adversity. As communicators, we still encounter persistent dilemmas in deciding what to say, how to say it, and what to leave unsaid.
Understanding the need for fresh, powerful framing strategies, Prevent Child Abuse America and the newly merged Alliance for Strong Families and Communities and Council on Accreditation asked the FrameWorks Institute to update framing recommendations that have served our field well since 2004.
The result is a new strategic brief, FrameWorks Institute: Reframing Childhood Adversity: Promoting Upstream Approaches. This new report is a critical new tool in Colorado’s toolbox for communicating to strengthen families that have guided the development of messages hosted on this Colorado Shared Message Bank.
Join Dr. Julie Sweetland, senior advisor at the FrameWorks Institute, for a guided tour of this timely, powerful new guidance, Monday, March 22, at 12:00-1:30 PM MT, to be among the first to hear new recommendations on reframing childhood adversity from the FrameWorks Institute.
Strengthening Communications Network members and prospective are encouraged to join this training, as well as the previously scheduled Strengthening Communications Network meeting on Thursday, March 25⋅3:00 pm – 4:00 pm to reflect on this important work and the evolution of shared messaging here in Colorado.