Project: Assuring Better Child Health and Development (ABCD) Website
Location of Messaging: Statewide
ABCD updated its website and messaging and used the Shared Messages and Photo Bank to inform the changes. The About Us section of the website includes prosperity framing and explanatory language around the importance of child development. ABCD has also developed messaging which explains what developmental screenings are to support building understanding and clarity for those outside of the field.
In addition to the messages, ABCD incorporated the Guidelines for Visuals and the Photo Bank to inform stock photos on the website.
Find the website here: www.coloradoabcd.org